Selecting a Mobile Application for Your Organization That Members Will Want

Selecting a Mobile Application for Your Organization That Members Will Want

With more employees working remotely and in multiple locations, organizations are looking for better ways to keep the company health, wellness and productivity resources easily accessible and coordinated.

One of the most important factors when choosing an app for your employees is selecting one they will actually use. Many of the executives that speak to us are looking to make sure that employees have access to key company resources on their mobile devices. Including health and wellness resources in the app is also important for cases where employees are not using them enough and where companies want to decrease their healthcare expenses.

Read below for three key factors to consider when selecting a mobile application for your organization.

USABILITY

Since most companies provide multiple benefits and resources for their employees, you must consider the number of resources and mobile applications your members are already using. Having multiple apps can make employees feel overwhelmed or simply forget about what they have available. One solution to make it easy for members to access multiple resources is by linking them to your single company mobile application. A centralized dashboard in a mobile app makes it easy for staff to find the resources they need when they are looking for something specific.

CUSTOMIZATION

Once a company invests in a mobile application and ensures employees use it, they now need to ask these questions about customization: Can the app be customized on-demand with your company’s changing resources? Is the app’s platform easy to maintain by any manager, regardless of their technical expertise? With customizable applications, you’ll get an app that looks, acts and feels just like your company – easily managed by just about anyone in your organization. Your team should be able to select the services to include in the mobile app, with a platform that is flexible enough for you to easily add and remove services at any time. For example, Continuwell’s customizable mobile platform is perfect for organizations looking for this white-labeled feature.

COMMUNICATION

Your employees are digital, are you? Usability and customization stated above are great factors to keep in mind, however, your new app must also communicate with employees in a way where they will respond and engage. For example, check our article on innovative strategies to communicate with employees, such as the novel idea of sending videos to communicate with your remote staff. To embrace your multi-generational staff, companies should stay away from the one-size-fits-all approach to corporate communication. Rather, you should consider these important questions: Who is the recipient? How much interaction is required? What is the subject matter? Read this article that discusses how to help you communicate effectively with your diverse workforce.

FINAL CONSIDERATIONS

So far, we have discussed three features to consider when choosing an app for your organization. You also need to consider the cost of building an app internally, using your own IT department, versus finding a qualified vendor who can offer a pre-built app for you to customize. Most IT managers know what is involved to build a new tool – the costs can be unpredictable and staggering. Your company size will dictate whether the cost is worth it.

Get the app that allows your company to simplify all of your employee wellbeing initiatives in one place. Continuwell’s patent pending mobile platform is designed to help your employees feel empowered and keep them engaged with your company. Contact us today to schedule a demo.

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